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Itai is a practicing architect and researcher focusing on designing with the human experience in mind. He is Director of Hume, a science informed architecture and urban design practice backed by research at its Human Metrics Lab. Hume provides a full service from concept to post-occupancy using a unique methodology centred around the human output of the built environment. In 2015, Itai founded the Conscious Cities movement; a new field of research and practice for building people-centric environments that are aware and responsive using data analysis, AI, tech, and cognitive science in design