2018 Festival – Day 5 Speakers – Property

In 2018 Festival Updates by Conscious Cities

We are pleased to announce a great lineup of speakers for the 2018 Conscious Cities Festival Property event in Milan

Event details

Friday, 26th October, 2018

10am - 1pm

Lombardini22, 22 Via Lombardini, 20143 Milano, Italy

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Linking Financial and Social Profit - The Economic Potential of Neuroscience for Architecture

It is clear that the initiative to improve people's wellbeing through better designed environments is universally supported. However, the economic promise of human centred design is less understood, creating a growing gap between the demand for better performing environments and their supply by the building industry.

There are now an expanding number of built examples and fiscal arguments that point to the potential of science informed architecture and urban design. Developers and clients are able to improve the performance of their property, future-proofing their assets by ensuring long-term competitiveness. Placing human outputs first produces a win-win for both the property user and owner, from offices designed to improve productivity to schools that enhance learning. Neuroscience can drive architecture towards a better user experience and a positive impact on wellbeing, also preventing the high costs of poor physical and mental health.

This Conscious Cities event co-hosted by Lombardini22 will gather thought leaders in architecture, neuroscience, and property to present and debate the potential of a science-informed building industry.



Alice Hollenstein

Deputy Manager at Center for Urban & Real Estate Management at the University of Zurich

Alice Hollenstein is the founder of Urban Psychology Consulting & Research. She is also the deputy managing director of the Center for Urban & Real Estate Management at the University of Zurich and lecturer for Urban Psychology at the TU Berlin. Previously Alice has worked in marketing. She holds a MSc in Psychology, Economics and Environmental Sciences.

Talk: Real Estate & Urban Psychology: the benefits of an approach focused on the human needs

Urban psychology focuses on understanding people’s behaviour and perception of the built environment. In her talk, Alice will share her experience on incorporating psychological knowledge into real estate and urban development projects.


Davide Ruzzon

Scientific Director of  NAAD Master 'Neuroscience Applied to Architectural Design’ at Venice University. Architect at TUNED/Lombardini22

As well as his role as a practicing architect and scientific director of the NAAD Master's programme, David is the Co-Director of the new architecture magazine ‘Intertwining’. He has carried out public and private construction projects and participated in international competitions. David is widely published and is a co-ordinator of events and publications on the subject of architecture and neuroscience.

Talk: The attunement between people and their space is profitable.

The talk will focus on social and economic outcomes linked to the shift in environmental design created by a human-centred approach.


Prof. Michela Balconi

Professor of Neuropsychology and Cognitive Neuroscience at UCSC, Milan

Michela Balconi, PhD, is Professor of Neuropsychology and Cognitive Neuroscience at the Faculty of Psychology of the Catholic University of the Sacred Heart - UCSC, Milan. She is also Director and Scientific and Educational Coordinator of the Second-level Master Program in Clinical Neuroscience. She is the Head of the Research Unit in Affective and Social Neuroscience, which – thanks to its international, young, and active team – carries out basic and applied research in the fields of neuropsychology and of affective, cognitive and social neurosciences. Michela is also founder and Editor-in-Chief of the international peer-reviewed journal Neuropsychological Trends.


Franco Guidi

Founder and Partner CEO at Lombardini22

In Lombardini22 Franco’s fields of intervention are strategy, human resources and marketing. He is also committed to developing high profile communication strategies based on interdisciplinary cultural events capable of always injecting new lymph into the company’s lifeblood and propagating it outside in a continuous exchange with the local territory.


Prof. Giuseppe Roma

President of Urban Research Institute, Professor of Urban Management.

Giuseppe Roma is present President of the think tank RUR (Urban Research Institute). He is a professor of urban management (since 1997), Vice President of Touring Club Italiano and Coordinator of the International Scientific Committee of the Cittaslow World Network. He has served for 20 years (1993 - 2014) as Director General at CENSIS Foundation (1993 - 2014). He was editor of the “Report of Social Situation of Italy” (1994 -2013) and published Industry of Beauty (2018) Global Fears ( 2009), The richness of Italian territory (i 2003).


    Francesco Bicciato

    Italian Sustainable Investment Forum

    Francesco worked as a programme manager for the United Nations and for other public and private international organisations. Since 1990s he has been a promoter of ethical finance and has managed microcredit and social finance organisations. He was vice-president of FEBEA (European Federation of Ethical and Alternative Banks). Francesco is widely published on sustainable finance and international co-operation. He is a PhD graduate in political and economic geography from the University of Padova.

    Talk: Sustainable finance for local development: investment instruments in the real estate industry

    Climate change, increasing inequalities and migration flows make it necessary to introduce and strengthen financial tools for sustainable urban development. In this field, sustainable responsible investments for real estate industry are crucial, since they offer the chance to generate both social and environmental impact.